November 4, 2015

Multi-Outlet Marketing

Having a Facebook Page is just the beginning

Businesses with multiple outlets generally follow one of two routes on Facebook:

  1. One group Page; or
  2. A separate Page for each individual outlet.

The result: A national page with little local activity, or many local pages with little or no content, leading to poor user engagement and wasted time and resources.

multi-outlet marketingThe more sophisticated approach is to implement Facebook’s Locations functionality, (previously called Facebook Parent-Child,) in an effort to engage at a local, regional or divisional level. Even this is not a complete solution and often leads to:

  • Brand inconsistency
  • Lower quality and quantity of content
  • Fragmented audience
  • Reduced local engagement
  • Poor customer experience
  • Fewer conversions

Enhance your digital presence

The digiTall solution leverages Facebook’s existing Locations capability to connect your Location Pages to your brand Page in a structured manner. We provide a multi-platform management tool that is fully integrated with Facebook, enabling it to work perfectly across desktop and mobile.

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You are able to cascade content to all your pages, raising awareness and driving conversion at local level. You can measure results in real-time, as well as monitor conversations occurring across your entire Facebook network.

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An effective social search strategy enhances your brand’s visibility in Facebook, increasing the likelihood your company will be found by those seeking social recommendations on products and services in your marketplace.